
FIRE UNDER THE SADDLE

Burning for bikes
Ruben builds mountain bikes. His bikes can claim to be the best and most durable on the market - built sustainably and with passion in his workshop in Kempten, in the immediate vicinity of höfats.

“The bicycle is one of the increasingly rare products that function purely mechanically and analogue.”
Friends on a visit
Flo is on the höfats team and earlier was a ski cross athlete. He brought along Johanna, world champion telemark skier and passionate mountain biker. The two of them come for the full programme. Along with Ruben, they head out to stress-test his bikes. At this level, riding downhill means above all full focus on the moment, on the here and now. No past, no future, no everyday life. Just the outdoors and the trail.

Reward with BEER BOX
After the tour there's cold beer and finger food. It comes with a fire. BEER BOX can be stacked. In Ruben’s facility, there is more than one BEER BOX. So the three get busy building a fire and barbecue pit from several of the practical fire baskets.


“Tonight, let’s not let the fire go out!”
They are of one mind: A fire also brings people to the here and now. If you are looking into the flames, you aren’t fumbling around with your smartphone or thinking about your to-do list for the next day.







































